We were at The Card Awards last night, the annual awards event for the payment card industry, and were delighted to see a project that we were involved in last year being short listed for an award.
The Zenix Card Alliance, an alliance of RBS and 4 partner banks, serves large corporates with payment needs in multiple countries. The Alliance was nominated for best industry innovation of the year.
The Marketing Eye helped RBS Commercial Cards develop and write the marketing strategy for this proposition.
The event, held at the Evolution Centre in Battersea Park, was attended by more than 1200 people from across the payments industry. Host, John Humphreys, combined witty insights on the intellect of certain political interviewees (and a rather dodgy impression of Gordon Brown) with pointed comments on the role of the media in the current credit crisis. He made his view clear that the role of an independent media was to bring the truth of the situation to the attention of the public and not to be complicit in creating an orchestrated feel good factor.
Congratulations to Martin Fielding, CEO of the Card Awards and his team for putting on an excellent event and for raising £28,000 for Mencap in the process. Martin Fielding is also a client of The Marketing Eye.
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