tag:blogger.com,1999:blog-4537247016429680551.comments2022-03-24T06:34:48.284+00:00The Marketing EyeThe Marketing Eyehttp://www.blogger.com/profile/15900678581198955909noreply@blogger.comBlogger88125tag:blogger.com,1999:blog-4537247016429680551.post-28012089270644947152012-04-19T10:49:48.723+01:002012-04-19T10:49:48.723+01:00I have read so many articles about businesses that...I have read so many articles about businesses that decay and the Director does not understand why. I think people still do not want to invest much in marketing, particularly when dealing with family business. Any business needs the marketing to survive. <br />Does not need to have lots of money to draw the attention the attention of the consumers. I believe that in such a crisis, the first thing to do would be to research and analyze why customers are not going over there anymore. And then create the marketing strategy according to the report of this research.<br />Once again, every business needs to spend money (or time) in the marketing area. <br />I hope he returns to his success!!!<br /><br />Cassia Cruz.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-64480208767842953442012-01-12T08:32:49.738+00:002012-01-12T08:32:49.738+00:00Twitter is a great idea on accounting firm.Good lu...Twitter is a great idea on accounting firm.Good luck in it :)Erkki Pelkonenhttp://tilitoimisto.wordpress.com/noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-88671105958461546672011-08-06T15:58:04.858+01:002011-08-06T15:58:04.858+01:00I'm a bit late at the party, as usual, but wro...I'm a bit late at the party, as usual, but wrote about the same subject at http://www.linkama.com/advertising/there-is-a-difference-between-b2c-b2b/ without having seen your post.<br /><br />True, "you're talking to people" in both B2C and B2B, but the B2B people need to be addressed in a much different way and have a variety of checks and balances in place.Kimmo Linkamahttp://www.linkama.comnoreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-48226094145370850262011-03-25T16:17:32.136+00:002011-03-25T16:17:32.136+00:00Richard G - I agree entirely. Confidence is key a...Richard G - I agree entirely. Confidence is key and far outweighs any tinkering in the Budget. When you look at the detail, there is very little in the Budget to help small businesses fuel growth. The emphasis is on medium and large sized businesses + wealthy investors. We can only hope that spending at the top end will percolate down to the smaller businesses that service them. If we're lucky this will breed renewed confidence across the board.The Marketing Eyehttps://www.blogger.com/profile/15900678581198955909noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-70626934758967500572011-03-25T16:07:47.221+00:002011-03-25T16:07:47.221+00:00A good budget. No nasty surprises. Future planning...A good budget. No nasty surprises. Future planning helped by advance declaration of intention. Even lower corporation tax rates, exceptionally generous Entrepreneurs relief increase, and implication that 50% tax rate is temporary. Encourages investment in UK, and means trading as a company now looks particularly attractive. PAYE issues are going to be the worry in the near future though.Richard Suttonhttp://uk.linkedin.com/pub/richard-sutton/10/6a4/435noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-59266885111441041522011-03-25T16:05:46.928+00:002011-03-25T16:05:46.928+00:00"Still feel we are very much in no mans land...."Still feel we are very much in no mans land. How the spending cuts will manifest themselves at a local level remains unclear in the South East. Service industry confidence over the next 1-2 years remains low due to uncertainty about what impact certain rate rises will have on the housing market and consumer spending. At the same time inflationary pressures in food, clothing and fuel are horrendous. Fuel particularly in the large rural swathe of Kent and East Sussex."Richard Gouldhttp://uk.linkedin.com/pub/richard-gould/27/259/7b9noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-49772625348009716742011-02-27T05:05:59.785+00:002011-02-27T05:05:59.785+00:00Interesting blog. My digital native daughter, Azzi...Interesting blog. My digital native daughter, Azzia Zur and myself, Ofer Zur, a digital immigrant have just posted an update article, titled ”On Digital Immigrants and Digital Natives: How the Digital Divide Affects Families, Educational Institutions, and the Workplace”available at http://www.zurinstitute.com/digital_divide.htmlOfer Zurhttps://www.blogger.com/profile/16532641376133000114noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-86581933931497757602011-02-25T19:08:23.398+00:002011-02-25T19:08:23.398+00:00Great post! you have some brilliant contents!
Sno...Great post! you have some brilliant contents!<br /><br /><a href="http://www.sense2.com.au/category/3/promotional-snow-globe" rel="nofollow">Snow<br />Globe</a>Andersonhttps://www.blogger.com/profile/17049788877147539926noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-14724630406810462542011-02-25T12:09:25.440+00:002011-02-25T12:09:25.440+00:00I think the important thing to remember and as you...I think the important thing to remember and as you point out is that Facebook is just another marketing channel. Facebook can't replace a traditional website, even though the masses may be there, it would be foolish to move the majority of online marketing to one particular channel. I think ownership of data is an important consideration - we don't know what kind of animal Facebook will be in a few years, or what could happen to that data. Facebook today is playing a much bigger role in online marketing, I'm seeing it from the number of businesses now with their own pages. However, I think keeping customer loyalty through as many channels as possible is the key.Unknownhttps://www.blogger.com/profile/14862743007595769590noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-76671623168175587912011-01-20T08:41:50.364+00:002011-01-20T08:41:50.364+00:00I agree with some of the issues raised in this art...I agree with some of the issues raised in this article like the out dated side of things. Also, the point about how we seem to be taken advantage of is true, but that is true for all young people in my opinion! They pay us poor money and expect more out of us as employees... in my experiences anyway.<br /><br />As a whole though, if a student is interested in business and taking part within a business, Young Enterprise is a good place to start as you have a slight bit of help from external advisors, but other than that it is fully up to us! The success of the product and the company resides entirely on us.<br /><br />You also have to look at how valuable it is with universities in mind, it is another positive thing you can put on your UCAS personal statement showing your experiences which is always helpful!Sam Abbottnoreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-86585020252281250442010-08-25T09:43:42.213+01:002010-08-25T09:43:42.213+01:00Hi everyone,
I would just like to thank you all f...Hi everyone,<br /><br />I would just like to thank you all for your insightful thoughts and comments regarding the immigrant/native discussion. They helped add depth to the research I had already undertaken for my MA thesis and were all greatly appreciated.<br /><br />There will be a blog summerising my findings coming very soon.<br /><br />Thanks again<br /><br />All the best,<br /><br />MattMatthew Whitenoreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-1713986567942925322010-08-25T09:42:13.747+01:002010-08-25T09:42:13.747+01:00Hi everyone,
I would just like to thank you all f...Hi everyone,<br /><br />I would just like to thank you all for your insightful thoughts and comments regarding the immigrant/native discussion. They helped add depth to the research I had already undertaken for my MA thesis and were all greatly appreciated.<br /><br />There will be a blog summerising my findings coming very soon.<br /><br />Thanks again<br /><br />All the best,<br /><br />MattMatthew Whitenoreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-37515727184163685912010-08-12T16:16:07.200+01:002010-08-12T16:16:07.200+01:00Thank you all for your comments. Wow it certainly ...Thank you all for your comments. Wow it certainly seems to have got the backs of the immigrants up! <br /><br />In fairness to Prensky, I think he only said 'different', not 'better'. That privilege belongs to a chap called Tapscott who said in 1998, wait for it Gerrie and Steven, "The native is socially conscious, hungry for expansion and self development (....). Immigrants are inflexible and centralized". Hopefully he won't meet any of us on a dark night! <br /><br />Ken, yes, I was still reading to the end and agree that these are the issues. I'm still not sure though, whether it represents an evolutionary change or it is just kids being kids. Didn't we all want instant gratification and short cuts when we were younger? With age comes experience, discernment and sceptisism. <br /><br />Miles and Jonathan talk about early adopters et al spanning the generations and this must be true. Even in a time of such rapid advancement, we surely miss all sorts of insight by using only the blunt instrument of age to define competencies, attitudes and behaviours. <br /><br />We don't seem to have any comments from a Prensky native yet. If you know one, encourage them to give voice to their view here - it would be interesting to get their perspective.The Marketing Eyehttps://www.blogger.com/profile/15900678581198955909noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-15112100417917750782010-08-11T19:20:29.277+01:002010-08-11T19:20:29.277+01:00I’ve been watching this feisty discussion since it...I’ve been watching this feisty discussion since it was first posted. I was so wound up by it initially I decided to give a few days, I was most annoyed by the idea there was something inferior about being an immigrant. Involvement in the culture of the place you dwell is about your frame of mind rather than where (or in this case, when) you originated. <br />I do, however think the theory has uses. I’m helping the Digital Magazine Awards in their inaugural year. The founders know the awards are a little early for the market – but know, after the iPad Christmas, 12months on will be too late to start. I have met with a number of leaders at the largest publishing houses and each are faced with same challenge: How to convince the board the market is radically changing so their organisation remain leaders rather than followers? <br />So thanks, Neil and Matt at the Marketing Eye, as a result of this discussion, I will include Prensky’s theory in the working session I’m facilitating, as it may help any immigrants stuck in their ghetto look beyond their mental boundaries and think differently about why they don’t get what is happening to their sector.Gerrie Hawes (via Linked In)noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-79376075371157776092010-08-11T16:58:57.032+01:002010-08-11T16:58:57.032+01:00This is a really interesting conversation, 2 thoug...This is a really interesting conversation, 2 thoughts come to mind;<br /><br />Firstly, its not about age its about openness. Every trend (technological and otherwise) goes through a series of life stages and what drives each trend are the 'early adopters' and the level of influence they have with their peers. I can see why younger people are perceived to be more open to digital technology but I think that is just a reinforcement of stereotypes. Some people are just more open to new ideas than others.<br /><br />Secondly, as a Marketeer I think most technology is developed without thinking about whether it is useful or not. The huge number of gadgets, software programmes or web-based solutions that don't last longer than a few months reflect their developers focus on what can be done rather than what is needed. Regardless of age, people use what they find useful. Thats why my 21 year old Cousin spends her life on Facebook and my 80 year old Great Uncle has a home cinema, they use the technology that works for them.Myles Ford (via Linked In)noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-56279248598798734422010-08-11T14:56:20.511+01:002010-08-11T14:56:20.511+01:00I think Prensky is woefully wide of the mark. It&#...I think Prensky is woefully wide of the mark. It's a chicken and egg relationship, which came first?<br />Without the people to develop the technology to the level that the techno generation could pick up and run with it is missing the point. <br />It smacks of "creationism" and not of good old evolution.<br />"and on the fifth day Prensky did create the techno generation and it was good" piffle!<br />As for the idea of immigrants may I remind everyone that this nation of mongrels we call Britain was itself created by wave after wave of immigrants. Where would we be without Brunel etc? (QED)<br />I have been on the "bleeding edge" of some technologies - notably Information (document) control and also collaborative tools. However since being thrown on the scrap heap far too early I'm desperately trying to keep up with the development of business control software and its use.<br />I am looking for new challenges, but am beng treated like an amiable old duffer - and I'm still in my forties. <br />I feel this is because the techno generation recruiters cannot belive that anyone who predates them is capable of doing anything that is vaguely associated with computers.<br />Change is inevitable, and therfore I must be a "native" even though I do not meet the arbitrary age threshold.<br />However, seeing the landscape with an immigrants eye of opportunity may well be better than being a self satisfied native.<br />I think it could well be a case of familiariity breeding contempt.Steven Evans (via Linked In)noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-60570193541838012022010-08-11T14:54:25.866+01:002010-08-11T14:54:25.866+01:00I tend to shy away from any view that classifies p...I tend to shy away from any view that classifies people by age, however it would obviously be wrong to dismiss Prensky. I prefer Geoff Moore's classification in 'Crossing the chasm'. This allows people from different generations to exist as early adopters or laggards.<br /><br />I also believe that people can change between categories depending on the technoogy converned. For me, technology is a means to an end so if I cant see benefit then I wont invest time or cash. If I can see a way that I will be better off then i'll be the first to invest.<br /><br />I am also cautious about the idea that immigrants develop new ideas - there are many cases of immiigrants not being willing to change, let alone develop.<br /><br />One last thought - is Microsoft an 'immigrant' to the web world and Google a 'native?. If so then how long will it be before Google is the 'immigrant'?Jonathan Richards (via Linked In)noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-66796465870454066142010-08-10T18:43:40.455+01:002010-08-10T18:43:40.455+01:00I often joke that I am so old that I used to progr...I often joke that I am so old that I used to program and operate computers when they ran on steam. Thanks to the coal-fired power stations supplying the electricity, of course, many still do! <br /><br />Computers were room-size, cost as much as a medium-sized passenger jet, with less power power than my mobile phone and they communicated using a bank of winking lights and an electric typewriter. They didn't have a screen like today. They were tended to by white coated priests - operators and engineers. The humming beasts had to be fed with punched cards, huge disc packs and spools of magnetic and paper tape. In response they spewed out miles of continuous stationery.<br /><br />I was involved in the banks change over with Decimalisation in 1971 when I was a programmer at Barclays Bank. I used to write books about microcomputers in the 80s, and today train bank staff, Whitehall departments - even at the UN. I will be 62 in a few days time.<br /><br />If you want to get serious about computers they can be as challenging and difficult as any other complex technical subject. The beauty is that they have been made so much easier so that anyone can use them to quite a sophisticated level. <br /><br />But to survive in business in these recessionary times today, efficiency through the use of computers is, in my view, a prerequisite.<br /><br />As for Marc Prensky and his ideas, in my view, people are not changing in the way he is implying. But people will use the new technology to learn, I certainly do. Even Shakespeare would have used a laptop!Malcolm Davison (via Linked In)noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-83599821962594251282010-08-10T18:41:53.349+01:002010-08-10T18:41:53.349+01:00Immigrants to a new land discover and build the ne...Immigrants to a new land discover and build the new land, the natives take it for granted. I believe Ken above is saying the same thing.<br /><br />My husband has been designing websites since the early 1990s when working on design projects for a US university. The technology and skills were being developed as they used them and he was on the same level as the students at that time. What he has done is add the skills of considered design and creative thinking to the tools that came along.<br /><br />I find users of Word don't push the boundaries to make it do what they want, they just accept how it is presented, and this lowers the individuality of output. Every letter and poster looks the same.<br /><br />Immigrants develop new ideas and projects and get excited about new possibilities, while it is more difficult for natives to see things in a different way. <br /><br />Age is not the issue: Immigrants arrive at any age.Penelope Parker (via Linked In)noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-69737227230864745152010-08-10T18:39:42.261+01:002010-08-10T18:39:42.261+01:00I agree with the sentiment but not the dates. Ther...I agree with the sentiment but not the dates. There are many people (including my self) who were involved with computing well before 1980. My involovement was with structural analysis and design, then with graphics packages and at the time it was a new horizon that was coming into view, and in my case what kept me in structural engineering.<br /><br />My age at the time meant that I was at the forefront of this wave and my managers, who were perhaps 4 - 5 years older, did not get involved in the small and fine detail and only every, and still to day, have just a rudimentary understanding of the complex nature of the problems being solved on theri behalf. But being a manager doesn't stop them from making commitments to getting the work done, but is frustratingly anoying on how bad their estimates of the time involved need to do these things.<br /><br />There are three other points I would offer: firstly due to the rapidness of available information many natives think that as they have read the first line of their research they have the complete and whole answer and do not have to assimulated their findings into the actual problem they are researching to solve. The application of 'Critical Thinking' and the ability to identify what is imporant from all the information they have eludes them. But more frighten is the lack of understanding as to why they have to do it.<br /><br />Secondly: I always chuckle when I read that a search engine has found 190,000 results in 0.6 seconds. What good is that! Now what can you do? Read the first 20? How do you know that the first 5 have not brought their way into that position? Are you are aware you have already been geo-sorted before the search was run? Having all that choice does not mean you are better informed! I mention this as I feel in many ways the Internet is gonig to be its own downfall because people are happy to accept this type of irresponsibility. <br /><br />Lastly, and if you are still reading, thank you. Natives have grown up with freely available information at the drop of a hat. Copyright is important but ignored. I was very pleased that the Times News paper is charging for it's online content. This is showing the great general public (world wide) that information has value as it has been collected, sorted, put into context and relation with other facts and presented in way that can be understood. I happen to believe in the BBC as a very nobal institution and don't want it to be split up. (I am not that nieve to overlook its problems.) I am happy to pay my lecense fee and would be happy to pay for it's online news service for the same reasons I value the Times News paper.<br /><br />So in summary: there is a big difference in attitude towards how I see people use IT and communications skills, and older is not always wiser. Young natives have to e amongst imigrants who often have the knowledge, understanding and skills to solve problems.Ken Boddy (via Lined In)noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-53759069286471753592010-08-10T10:15:42.178+01:002010-08-10T10:15:42.178+01:00I often joke that I am so old that I used to progr...I often joke that I am so old that I used to program and operate computers when they ran on steam. Thanks to the coal-fired power stations supplying the electricity, of course, many still do!<br /> <br />Computers were room-size, cost as much as a medium-sized passenger jet, with less power power than my mobile phone and they communicated using a bank of winking lights and an electric typewriter. They didn't have a screen like today. They were tended to by white coated priests - operators and engineers. The humming beasts had to be fed with punched cards, huge disc packs and spools of magnetic and paper tape. In response they spewed out miles of continuous stationery.<br /><br />I was involved in the banks change over with Decimalisation in 1971 when I was a programmer at Barclays Bank. I used to write books about microcomputers in the 80s, and today train bank staff, Whitehall departments - even at the UN. I will be 62 in a few days time.<br /><br />If you want to get serious about computers they can be as challenging and difficult as any other complex technical subject. <br /><br />But computer savvy brains have been a around for a hundred years - Alan Turning, Charles Babbage, etc. There's nothing new here.<br /><br />The beauty is that computers have been made so much easier so that anyone can use them to quite a sophisticated level. <br /><br />Indeed to survive in business in these recessionary times today, efficiency through the use of computer knowledge is, in my view, a prerequisite.<br /><br />As for Marc Prensky and his ideas, in my view, people are not changing in the way he is implying. <br /><br />But people will use the new technology to learn, I certainly do. I even sell an elearning course that teaches web writing - computers can be a better way to learn. Prensky ought to take the course - his writing skills badly need improvement!<br /><br />Even Shakespeare would have used a laptop!Malcolm Davisonhttp://www.writingfortheweb.co.uknoreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-32818472536895066492010-08-09T17:28:31.626+01:002010-08-09T17:28:31.626+01:00Thanks folks,
As immigrants we all seem to agree ...Thanks folks,<br /><br />As immigrants we all seem to agree that it's not the fact that the technology exists that's important, nor when we were born, but whether and how we choose to embrace it.<br /><br />We immigrants might lack the instinctive understanding of the natives, but we seem to be making a pretty good fist of experimenting wih these tools and turning them to our advantage (agreed Neil,not necessarily common advantage)- arguably better than the so called naturals.<br /><br />That said, there seems to be real evidence that natives really do think and learn differently from immigrants. The question is, does this necessarily translate into natives doing things better?<br /><br />For example, natives seem to be less discerning. The culture of 'now' and 'free' legislates against an informed decision making process, meaning that the first answer on Google is selected rather than the best one.<br /><br />Nor does there seem to be much interest in learning or stretching the capability of these tools - they are just accepted for what they are. Is this really just a time-of-life thing or a behaviour that will stay around forever? Marketers, entrepreneurs and politicians take note.The Marketing Eyehttps://www.blogger.com/profile/15900678581198955909noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-23631078043756151812010-08-09T16:21:31.198+01:002010-08-09T16:21:31.198+01:00As a steadfast over 60 evolutionist - am still all...As a steadfast over 60 evolutionist - am still all fingers! (not yet thumbs) - see: -<br /><br />http://solomonsseal.wordpress.com/2010/02/12/healing-texting-thumb-and-repetitive-stress-injuries-rsi-with-solomon%E2%80%99s-seal/Brian Kent (via Linked In)noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-79139084744742467752010-08-09T16:17:47.039+01:002010-08-09T16:17:47.039+01:00Like anything new I think it's more about one&...Like anything new I think it's more about one's ability and readiness to adapt to change. From my pic you can probably guess I'm born pre-1980. I started working for myself just under a year ago and recognised I will need to look at digital technology and my marketing would have to use up to date technologies. Six months ago I couldn't see the point of Twitter - because I hadn't investigated what it did and it's advantages and disadvantages. Having made the effort to explore I have found that it is very useful for small businesses building relationships with potential and existing clients. I'm now a regular twitterer and blogger.Sarah Matthews (via Linked In)noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-26889724375731360082010-08-09T16:16:18.166+01:002010-08-09T16:16:18.166+01:00You probably are an “immigrant” if you can remembe...You probably are an “immigrant” if you can remember the moment in The Graduate when the avuncular family friend puts his arm round Dustin Hoffman’s shoulders, takes him to one side and says…<br /><br />“Son, I’ve just got one word to say to you……..Plastics!”<br /><br />And, since China seems to have gone on, in less than a lifetime, to totally dominate that market, I think that, with some rapidly approaching hindsight, we’ll be able to identify yet more dividing lines yet than before or after PC’s or before and after “social” media.<br /><br />One of the biggest, that I can see, is actually who is going to use these new communication channels to achieve what – and the overall impact that each component will have on human affairs in general. For example I understand (ref: Thomas L Friedman – “The World is Flat”) that one of the earliest manifestations of printed literature c. 1400 AD was (as usual) the distribution of pornography. Still with us today, of course, but is that what Caxton is remembered for? <br /><br />Porn was undoubtedly also one of the first items to dominate the internet, and still is around in profusion – but is that its legacy – already? Or has it been replaced by teenagers recommending this or that party, band, movie or fizzy drink to each other? Or maybe that is already “small beer” compared to monitoring Iranian dissent or facilitating and encouraging Al Qaeda operatives/cells to do and report their worst? Or perhaps a more positive slant can already be detected with the 2005 USA & Oman free trade agreement (presumably worth $billions) and 50+ participants, all conducted and with a “virtual” handshake, digitally?<br /><br />Personally, I suspect that it will be the cumulative effect of all the one-to-one communications, which are more accurately represented as one-to-one-one-to-one-to…equalling-billions “connecting & collaborating” that will have the biggest effect, rather than any one-to-many “command & control” broadcast outputs of people trying to write their own histories (Dr Pepper Rules – OK?).<br /><br />It’s still “globalisation”, but from the bottom up, rather than the top down. And a micro-version (or quite big version actually) of that, offline, will be when Chinese peasants coming off the land to fill in the “cheap industrial labour” gaps (just like their European counterparts did 2-300 years ago) gain enough traction to be irreplaceable cogs in the machine, and start demanding some of their “rights” and rewards (which will probably include education and a PC with internet access).<br /><br />“You ain’t seen nothin’ yet”, in other words, whether you’re 53, 35, 15, 5 or 3 and whether you are an “active, willing, natural”, an “old dog still learning new tricks” or an “inactive grumbling Luddite” (and imho, “man”, of course! When was that old hippy Bill Gates born?).<br /><br />Hope it helps Matt/Neil.<br /><br />Kind regards<br /><br />Neil – Publisher – ModernSelling.com (e-Magazine for UK Sales Professionals & Management).Neil Warren (via Linked In)noreply@blogger.com