We'll put some fun into the numbers

We'll start this adventure into blogging with some good news and a little bit of trumpet blowing by us at The Marketing Eye.

Tunbridge Wells chartered accountants, Creaseys - one of the top 100 firms in the UK - have appointed us to provide strategic marketing support on an ongoing basis.

The move is another step in Creaseys' strategy to position itself as the leading accountancy practice for businesses and high net-worth individuals in the South East. We are naturally delighted to be appointed and look forward to getting stuck into the task.

One of the things we are going to do is introduce Creaseys to the delights of blogging and other social media to make people more aware of the astonishing depth of resources that exist at the practice. Several of the partners have publications to their name - ideal material for blogs and Squidoo.

The greater focus on marketing at a successful business like Creaseys underlines how every business needs to think about how it is going to compete in the long term and have a proper marketing strategy and plan.

We are pleased to say that we are seeing a rise in the number of enquiries here at The Marketing Eye despite the slow-down in the economy - indeed, we have now decided we need to recruit. The attitude this time seems to be one of not waiting to be hit by a recession, but to improve efficiency and go out and compete for every piece of business that is going - thank goodness for that.