tag:blogger.com,1999:blog-4537247016429680551.post1140993972298527931..comments2022-03-24T06:34:48.284+00:00Comments on The Marketing Eye: I wanna be a rock star - a new model for marketingThe Marketing Eyehttp://www.blogger.com/profile/15900678581198955909noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-4537247016429680551.post-43432422999298698712009-09-08T22:11:27.047+01:002009-09-08T22:11:27.047+01:00With the layoffs and downsizing of so many marketi...With the layoffs and downsizing of so many marketing and advertising professionals, it seems like a natural opportunity to develop "virtual" strategic alliances that can serve customer needs in a much more flexible and cost-effective way. <br /><br />And, to your article's point, companies will choose to keep employee payroll to a minimum in the future -- especially if they perceive that there are viable alternatives for outsourcing available. <br /><br />So your question begs the question, as independent contractors how do we most effectively market to these corporations to educate them on the available resources? How do we create effective strategic alliances and partnerships that meet client needs and provide appropriate resources aligned with the marketing objective of the company?Eileen Burickhttp://www.burick.com/noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-25982002143522061412009-09-08T09:47:34.093+01:002009-09-08T09:47:34.093+01:00I wouldnt say they are numbered, but I have seen a...I wouldnt say they are numbered, but I have seen a huge increase in contract/freelance based marketing roles. Similar to the IT industry, Marketing looks like it may move in the same direction, although not all the way.Edward Joneshttp://www.clearchoicemc.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-57888948752616350232009-09-08T09:45:27.010+01:002009-09-08T09:45:27.010+01:00When marketing is effective they don't need me...When marketing is effective they don't need me :o(David Sunderlandnoreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-55664362829455600772009-09-07T17:42:06.130+01:002009-09-07T17:42:06.130+01:00David,in which case, you will certainly have a vie...David,in which case, you will certainly have a view on this post. 'When the tail wags the dog' http://tinyurl.com/ldwjzwThe Marketing Eyehttps://www.blogger.com/profile/15900678581198955909noreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-65393150397848001152009-09-07T17:41:24.635+01:002009-09-07T17:41:24.635+01:00no...... as long as there are control freaks aroun...no...... as long as there are control freaks around your job is safe..... you just have to understand you are a support function to sales like finance and HR.David Sunderlandnoreply@blogger.comtag:blogger.com,1999:blog-4537247016429680551.post-67411825512712127722009-09-07T17:37:25.617+01:002009-09-07T17:37:25.617+01:00no...... as long as there are control freaks aroun...no...... as long as there are control freaks around your job is safe..... you just have to understand you are a support function to sales like finance and HR.David Sunderlandnoreply@blogger.com